Growth Marketing
hey, nice to see you here.
I’m Paty dos Anjos, a Digital Marketer with over 10 years of experience across ad agencies and in-house teams. 👋
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Whether I’m scaling specialized Paid User Acquisition campaigns, managing creative processes, developing email strategies, or orchestrating influencer partnerships, my biggest passion is connecting great brands with the right (and most awesome) people.
As a Growth Marketer at Sago Mini, I’m currently growing our subscriber base by driving D2C paid user acquisition strategy and execution, balancing immediate scale with long-term profitability (LTV/CPA) for 6 subscription-based kids' apps across 5 main platforms.
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With over 10 million monthly active users, Sago Mini is an award-winning company and a subsidiary of Spin Master, a leading global children’s entertainment company.
my work in numbers
Growing subscriber base by driving D2C paid user acquisition strategy and execution, and balancing immediate scale with long-term profitability (LTV/CPA) for 6 kids' apps under the Piknik Subscription.
From research and trend analysis to content creation and reports, I've managed and executed the entire lifecycle of digital strategies for over 30 brands.
I've managed over 100 partnerships and collaborations between brands and creators, from onboarding to publishing, leading all creative decisions.
I started as a copywriter, and expanded into planning strategies and making creative decisions for brands across various industries in the digital space.
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​"I had the pleasure of working with Paty for large DTC clients. Her sense of organization is impeccable. I admire her commitment and dedication to every job that comes along. Besides, she's an incredible human being."
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Clarissa Borges
Senior Account Manager
"Paty goes above and beyond managing and producing brand content. She has not only managed all of our content, but also managed all agency partners and contractors, and kept them accountable to stay on brand.”
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Stacey Boguslavskaya
CMO
"Undoubtedly, one of the best creatives I have worked with. Paty is a great team player, always coming up with great ideas and creative solutions. Easygoing and in a good mood no matter what, she’s always down and ready."
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Marcus Oliveira
Creative Director